Our Philosophy

At AI Cellars, we believe in empowering the heart of the wine industry—the sales rep. While many tools out there complicate your process or fail to comply with local regulations, we focus on keeping your existing workflows intact, just making them faster and more streamlined. Our platform doesn’t replace the sales rep; instead, it gives them the tools they need to make smarter decisions.

Competitive Intelligence with a Promise of Trust

Our competitive intelligence features are only available to three distributors per metropolitan area, ensuring that your customers remain private. With AI Cellars, you’ll be able to see how often a restaurant runs out of wine, what they like to order, what they’ve stopped ordering, and even what cocktails and main dishes they offer. This deep insight helps reps tailor their pitches and suggest perfect pairings, all while keeping competitors out of your business.

Why AI Cellars Stands Out

Unlike other wine sales tools like WineDirect or VinNOW, which require extensive integration and compliance checks, AI Cellars works with your current system. You won’t need to overhaul everything or worry about navigating regulatory complexities on your own. We handle the heavy lifting so you can focus on selling, not system updates.

Our tool makes sure that compliance issues don’t slow down your business while maintaining a smooth integration with the manual processes your team already trusts.

About Subhash Jaini

I’m Subhash Jaini, based in Richmond, Virginia. Born in Texas, raised in Washington state, and having attended high school in California, I’ve now called Richmond my home for over 20 years. With two kids and a deep love for the idea of a family-run business, I am passionate about using technology to support wine sales teams and the farmers that make this industry thrive.