Our Purpose

At AI Cellars, we are passionate about supporting wine salespeople through technology, not replacing them. Raised in the wine-rich town of Zillah, Washington, I developed a deep appreciation for grapes, apples, and the fermentation process. Zillah is unique—an isolated desert within Washington state where innovative irrigation systems were essential. This community shaped my philosophy on wine and farming, and I have carried this love of wine through every stage of my life.

From Wine to Food

Fast forward 10 years after my time in Zillah, I fell in love with the restaurant business. Working in restaurants was so much fun! There’s nothing quite like the joy of satisfying people’s bellies and being part of the energy in both the back of house and front of house. Every day was different and full of challenges, which made it even more exciting for me.

20 Years Later: The Power of AI

Another 10 years after my time in the food industry, I discovered how artificial intelligence can revolutionize the wine business. With AI Cellars, I’m able to bring together my love for wine and my experience in the restaurant industry to help wine salespeople sell faster and smarter. But I’m not here to replace them. My goal is to support wine salespeople—the true experts—by giving them the tools they need to sell more effectively, while keeping the heart and soul of the wine industry intact.

Empowering Wine Salespeople with Technology

AI Cellars offers wine sales tools designed to enhance competitive advantage for salespeople. The goal is simple: give salespeople the right information to sell wine quickly and effectively. Through our tools, wine salespeople can focus on selling a wider variety of wines while bringing the small, hard-to-reach wineries to the forefront.

Why Wine, Not Beer?

Even though I was born in Texas, I say I was raised in Washington. Zillah’s unique geography and isolated desert culture taught me the importance of innovation and respect for the land. That’s why I chose wine over beer—my heart is still attached to my roots, and my desire to support wineries and wine salespeople has never wavered.

Open to Feedback

We’re still in the early stages at AI Cellars, and we’re eager to hear feedback from experts in the wine distribution space. Together, we can build a future where technology empowers wine experts to sell better, faster, and more creatively.